how to trigger a man's reptilian brainhow to trigger a man's reptilian brain

Not much. So, now you know why a PowerPoint slide with only bullet points is destroying the attention of your audience, while a slide with just one picture can captivate the attention of your audience. After logging in you can close it and return to this page. Harry Heijligers has more than 25 years of experience as a Project Manager and more than 17 years of experience as an NLP Trainer. Get more sunlight. The human brain may have developed to endow us with capabilities far beyond the reach of other animals, but this does not mean we are any less driven by the same desires. The reptilian brain best understands black and white messages: good or bad, fight or flight, pain or pleasure. Self-Actualization: Maslow's Hierarchy of Needs, Putting Some Emotion into Your Design Plutchiks Wheel of Emotions, How to Prevent Negative Emotions in the User Experience of Your Product, The things we use and consume may satisfy the first four levels of needs in Maslow's hierarchy of needs, but they will n, Neuroscience has offered many important insights into both the structure and function of the human brain. 95% of your serotonin is produced in the gut. (Fun fact: Brain scans of social media addicts are similar to those of drug-dependent brains. He has a Dutch blog about NLP here: We use cookies to ensure that we give you the best experience on our website. What triggers this is a mix between your two primitive . He has a Dutch blog about NLP here: HarryHeijligers.com. Consisting of three separate parts of the brain, this theory identifies the R-complex ("R" stands for reptilian) as the part of the brain that is identical in function to the brain of a reptile. Thats what this article is about. They're off there in the grasslands butting heads with somebody else with antlers and it's your limbic system that's heavily involved in having to do with fear, arousal, anxiety, sexual longings, all those sorts of things. Whats the best way to think about the brain? Likewise, your cortex, layer three could influence events down in layer one. When reptiles evolved some hundreds of millions of years ago into higher life forms the reptilian brain was not discarded. Fear paralyses. designers and get Learn to recognize relationships that are toxic and cut them off. Well keep working at jobs we hate. It enables our complex and logical thinking. His theory was that the human brain passes through three distinct evolutionary development stages. Sex is a very powerful trigger, and it will often bypass your critical thinking thereby making you more receptive to persuasion. If you want to motivate yourself, or others, or you want to sell your ideas and convince others to take actionyou will need to know how you trigger a man's reptilian brain.Well, here are 6 specific ways to accomplish just that: Knowing how the reptilian brain operates, gives you the insight to become better in managing your reptile brain. Every Sunday, I send out an email dissecting some aspect of the human mind. In thatspaceis our power to choose ourresponse. Robert Sapolsky: What's the best way to think about the brain? It feels like an invasion of their personal space. The reptilian brain, composed of the basal ganglia (striatum) and brainstem, is involved with primitive drives related to thirst, hunger, sexuality, and territoriality, as well as habits and. This response, also known as the fight-or-flight mode, evolved as a survival mechanism. . You often see Before and After Pictures in ads where they promote all kinds of diet pills. So that you can have more control over your thoughts, behavior, and life. Therefore, while the reptilian brain is somewhat simplistic and hedonistic, we are capable of overriding it through further processing in our more cultured brain regions. In todays digital world most of the things we do every day have become sort of invisible. The Neo-Cortex consists of 4 parts called lobe: frontal lobe, parietal lobe, temporal lobe, and occipital lobe. You see a movie that's emotionally upsetting. Don't let your reptile brain tell you what to do. Learn a new skill or language. Addictions disrupt the functioning of the neocortex, a change visible in fMRI brain scans. Create art. You're a wildebeest and there are some scary, menacing wildebeest threatening you and that emotional state causes your limbic system to activate the reptilian brain and your heart beats faster. 6. But if you can find a creative way to make a projects value tangible, then you have a huge advantage over other projects which only produce dashboards. In most cases the answer will be, that it will be of no danger for you at all. You can leverage this by appealing to this function of the lizard brain, next time you speak to one of your stakeholders. The choice is yours. As you can see in this picture of the Triune Brain, there are 3 distinct brain regions: By the way the whole idea of you having only three brain parts (aka the Triune Brain theory of dr. Maclean) has already evolved in brain science as you can read here. Preferably, you bring your key message at both the beginning and the end because the lizard brain also likes repetition. The medial cortex is the part of the brain that controls our emotions. Whatever you like and enjoy. The reptilian brain is stupid but very efficient at keeping us alive. Layer two, the limbic system could make layer one, the reptilian brain activate. The actions and emotions that emerge from the reptilian brain do so automatically, without us having to think about them. Or are there hundreds of logical explanations why another driver is taking a certain maneuver while none of them has something to do with a threat towards you? We could go on and on about the benefits of meditation. Between stimulus and responsethere is aspace. Some reptiles remain hidden in the daylight and only come out at night, due to light sensitivity. It's insanely complicated, everything connects to everything. The Triune Brain. Designs which tap into the users emotions are considered t, Esteem needs encompass confidence, strength, self-belief, personal and social acceptance, and respect from others. This will calm down your reptilian brain, and this will give your neocortex or critical thinking the chance to step in the process. All the regulatory stuff. And its primarily concerned with only two things Survival and Reproduction. Our primal instincts heavily influence our behavior. Even something as simple as walking can totally change your mental state. Glial cells help support the neurons. So when youre hungry, your brain perceives it as a threat to survival. And even when you are aware of it, like in my fathers case, you are still persuaded whether you like it or not. Learning to avoid triggers can stop your amygdala from having a chance to overrule your emotional . The Reptilian Brain determines our subconscious decisions. So many of our desires can be traced back to this root desire. Thus, a lawyer's argument should intensify the But in some cases, you are not able to use visuals. The reptilian brain is self-obsessed, greedy, and aggressive. Its rarely seen in other animals. Its okay to indulge once in a while. What type of things can happen in that context which would trigger normally your reptilian brain with a feeling of threat? Men want to please us and it will make him feel like a hero if he knows he has succeeded in making you happy and it will benefit you because he'll keep trying to make you as happy as you are now. Dominant, Assertive & Strategic. If you can harness the power of it, it's the key to a bright future. And again, it is wise to postpone your reaction until the next day. 6 Powerful Reptilian Brain hacks to get More Control over your life 1) Appeal to the pain points of the reptilian brain 2) Appeal to the self-centered nature of the reptilian brain 3) Use Contrast to demonstrate importance 4) Make your value proposition as tangible as possible (aka Show me the money) Sleep deprivation disrupts the functioning of your prefrontal cortex, causes more stress, and weakens your immune system. It is by nature self-centered. Instead of going through life like a zombie. Each of them has its own function and role within the human brain. Well sabotage our relationships. They play on your fears and insecurities to get you to buy their products. The volume of the brain is about 1150 cubic centimeters. This means that you will get more control over your lizard brain, and thus more control over your life. Our ancestors used to be constantly under threat. For example, if you have an e-commerce site, when users have left things in their basket for a period of time, you could send them an email alert telling them that there are only X number of these still available. Just picture the image in words. Evidence for this reptilian DNA in us comes from the fact that in the early stages, developing embryos look a lot like reptiles and could be classified as such. Make stupid purchases. It can record memories of behaviors that. But one can think of the first most, the bottom most, the most ancient as being what's often. When one of these triggers are fired off, the lizard brain dominates the neocortex resulting in subconscious irrational behavior. The Neurobiological Benefits of Exercise, Neurobiological effects of physical exercise Wikipedia, Why Meditate? The training was a one-day training concluded with a final exam for which they had to pass. Then sitting on the top is the layer three, the cortex. It is mainly responsible for starting our most basic and primitive functions such as protecting us from possible threats, defending ourselves and fleeing to ensure our own survival. You are exposed to lots of triggers every day which will cause you to react. The reptilian brain is the primitive and animalistic part of our brain. As we build up our model of the R complex (the basic, "reptilian brain"), the next structures out from the core are a pair that together are called the "basal ganglia". If you use images, make sure that your audience can relate to them. Some of those triggers are firing off part of your neocortex, others are firing off parts of your limbic brain and other triggers are firing off parts of your reptilian brain. It chases pleasure. In fact, much of what we know of them is documented through Sumerian writings. It helps you detach from the impulses of the reptilian brain and bring reasoning to the situation. While a reptilian is shapeshifting, you may see their skin change a little. A large body of research in humans has demonstrated that consistentaerobic exercise(e.g., 30minutes every day) induces persistent improvements in certaincognitive functions, healthy alterations ingene expressionin the brain, and beneficial forms ofneuroplasticityandbehavioral plasticity; some of these long-term effects include: increasedneuron growth, increased neurological activity (e.g.,c-FosandBDNFsignaling), improved stress coping, enhancedcognitive control of behavior, improveddeclarative,spatial, andworkingmemory, and structural and functional improvements in brain structures andpathwaysassociated with cognitive control and memory. It is also responsible for our memories and keeps track of pleasant and unpleasant experiences. Harry Heijligers has more than 25 years of experience as a Project Manager and more than 17 years of experience as an NLP Trainer. The mammalian cortex is the part of the brain that controls movement. It only understands images, and it does not understand language. Below is a list of the methods you can use to stimulate the 'reptilian' brain, a concept proposed by neuroscientist Paul MacLean in his 'Triune Brain' model, either to attract users or to improve their experience: Eat, drink, love What motivates us more than food, drink, and love? Each brain represents a separate evolutionary step in man's development. Step 3: The Arch. Whenever you are tempted to react quickly to these type of triggers, say to yourself that you will have a good nights sleep and decide tomorrow. Without thinking logically about it, they react aggressively by beeping their horn or swearing. As soon as you feel threatened, this acts as a trigger for your reptilian brain to activate your defense mode. Obviously, we cant make cold calculated decisions all the time. I will attempt to describe this without using all the long words that McLean used. The idea of the "reptile mind" was first created by neuroscientist Paul MacLean's " Triune Brain " theory. Author/Copyright holder: HP Development Company, L.P.. don't really understand yet. The old brain - decides (takes input from both and pulls the trigger) Until fairly recently, many fields of study (notably economics) believed that our decisions were largely rational. Thats the root cause of anxiety. Let him do what he loves and support him. The Theory of Your Three Brains. Start with talking about the pain you want to avoid first, to grab the attention of the lizard brain. It makes us find out the most cost-effective solution to our behaviors. This is also a survival mechanism of the reptilian brain: it reacts far more quickly to visual input than any other input. Other common internal triggers include: Anger Anxiety Theres something magical about nature that melts away stress. Both shut off the capacity to reason. I was curious why Dominos bothered to give me all that information, but it turned out that this was designed to alleviate the pain of most customers (not me by the way) that they didnt know when the pizza would arrive. Copyright terms and licence: Fair Use, Author/Copyright holder: Apple Inc. MacLean's model suggests the human brain is organized into a hierarchy, which itself is based on an evolutionary view of brain development. Since the first trade occurred in the history of man, sellers have used food, drink, and loveor, perhaps more likely, sexto attract consumers. Check for Signs of Scales or Odd-Textured Skin Another common way to spot a reptilian is by the appearance of scales. Mindfulness gives you the ability to choose your response in difficult situations. The second system -- the Paleomammalian Brain -- is what has been. Well do things were not proud of. Otherwise, the reptilian brain will tune out the middle copy. Well, the human brain is wired to derive pleasure from seeing attractive people, no matter what they are doing (within reason). Heres a simple model of the human brain that separates it into three parts, based on our evolution. If we live in a constant state of fear and stress, well never be able to rise above our primal urges. Even in these cases, it is possible to involve the visual brain. The health of our reptilian brain is vital for healing. But its behavioral patterns arent pretty. Run. We also need to develop our instincts and learn to rely on them. Hope these ideas push you ever so slightly towards a meaningful and happy life. For that reason, the reptilian brain tends to focus on the beginning and the end. A new way of looking at the reptilian brain & therapy. The human brain is far more complex. It kind of connects parts of the brain that deal with high and low functions. All those glossy magazines with the new car and beautiful models standing next to each car. A particular project where a huge team had been working on for almost a year, came to the final phase. There are several steps one can take to counter the easily triggered reptilian brain. You may already do this naturally, or it may be one of the most challenging shifts you'll ever make in your dating life. Neuroscientist Paul D. MacLean formulated a model of the brain in the 1960s, detailed in his 1990 book The Triune Brain in Evolution, describing the brain in terms of three distinct structures that emerged along an evolutionary path. Thank you for reading. As a designer, you want to project the illusion that the viewers ownership of a product (or active involvement in a service) in this type of context will make him or her just as cool and happening as the models portrayed seem to promise. This makes the benefits not only tangible, but it serves also as social proof. It is in charge of feeding, fighting, fleeing and reproduction. As they say, use it or lose it. From a neuranatomy point of view, we have a reptilian brain because we need an organ to maintain and preserve our body and DNA. So it's very easy given that, to think of a three talks to two talks to one sort of scenario. These hormones prepare your body to flee or flight by . Therefore, images and motion are essential tools in the designer's kit for tapping into the primal brain. When the focus is on survival, the thinking brain shuts down. In such situations, your reptilian brain overrides your neocortex. While the reptilian brain only understands visual images, and dont understand words, you have to make your value proposition as tangible as possible when presenting a proposal for a new project, for example. Together these three brains are called the triune brain model, a term coined by Paul MacLean, MD. The idea of nationalism appeals to the reptilian brains territorial nature. This is not done by monotonous continuing your presentation of course. How do we win that fight? Step 2: Let go of the story. That should indicate to most customers that this shop is for them, but that doesn't sound very exciting, does it? Theres a reason they use hot models in revealing outfits to advertise everything from clothing to alcohol to deodorants to cars (Sex sells). Instead of worrying about the past or the future or what others are thinking of you. And sell you the illusion of happiness. Self-obsession triggers anxiety. Synapses are gaps between neurons. THE REPTILIAN BRAIN by James M. Ridgway, Jr Added to the StarNet Community Editorial Page on January 22, 1997 All social issues, good or bad, are in the end dependent upon man's reptilian brain. The brain diverts energy away from the thinking part of the brain which can make it hard to think. Threat to Safety Anything that threatens your (or your family's) safety triggers your reptilian brain. Corporations and politicians take advantage of these same primal instincts to manipulate you. There are a set of strong triggers that can activate your reptilian brain directly, and when this happens, your neocortex or thinking brain will be bypassed resulting in irrational behavior. For thousands of years, high status ensured access to resources and reproductive success. In the last example, the image is more abstract. The dorsal cortex is the part of brain that controls our body movements. Because of our cognitive abilities we tend to "think" that we take our decisions consciously. The models showing all those beautiful clothes, are beautiful themselves thus stipulating the fact that you as a customer look inadequate. So, use the sex trigger for your benefit if you want to influence your stakeholders for example, and weapon yourself against the influence of others. Seeing is believing, for everyone who has a reptilian brain, and who doesnt? Thats why fatty foods, refined carbs, and sugar are so addictive. Relationships can be difficult. Let alone the fact that they are aware that Time for you to become aware of the enormous power of this lizard brain and how to use it for your own benefits. The big question is of course: Is this feeling corresponding to a real threat or not? Sex sells as all sales people in the world know. Dendrites receive information from other neurons. Start with 2 minutes if you have to. The reptilian brain constantly scans for signs of threat. The reptilian brain is the part of your brain that deals with essential bodily functions. Or when you have suddenly a meeting for which you could not prepare. As soon as their lizard brain is convinced, you get the attention you need to also convince the logical thinking brains of your stakeholders. Subscribe for videos on becoming superhuman: https://goo.gl/TSDCuvDid you know you have a crocodile brain? Politicians take advantage of the tribalistic nature of the reptilian brain to win elections. Andwe can alter our brains state simply by controlling how we inhale and exhale. Thats why visualization techniques work so well because this is the best way to influence your reptilian brain. Sex triggers have the ability to stimulate the following primal emotions in your reptile brain: So, placing a beautiful model next to a car, will automatically make the car more attractive, because it appeals to your reptilian brain. According to psychologist Paul MacLean the Triune Brain theory means that the human brain actually consists of three separate brains. or through our Breathing exercises, physical exercise, and a good night's sleep can help keep your nervous system healthy. Therefore, it tends to motivate you to do more of the things which please you and less of the things which give you pain. The reptilian brain controls the body's vital functions. Flipping out when authority is challenged. The brain's shape varies among individuals. You'll be able to use your nonverbal sexual communication to directly bypass the critical walls of a woman's conscious mind and directly touch the reptilian brain behind it that responds to sex. And what does that region do? Research shows that the prefrontal cortex and medial temporal cortex the regions that control thinking and memory are larger in people who exercise regularly. The 6 triggers are: self-centered, contrast, tangible input, the beginning and . Your heart rate shoots up, breathing quickens, and muscles tense up. This can then lead to feeling less stressed, and finding more joy throughout the day. Glial cells provide support for the neurons. The lizard brain is the gate-keeper for the attention of the rest of your mind. The most recent step in the evolution of the brain it's about 150-200.000 years old; . Then we have the center part that comprises the limbic system", which consists of the septum, amygdala, hypothalamus, hippocampal complex, and cingulate cortex. Why Exercise? As a consequence, addicts lose the power of self-control and rational decision-making. MacLean suggested that the human brain is divided into three layers that each emerged in succession in the course of evolution. It controls all our senses and motor skills. There are not only differences between men and women in this respect; differences exist between cultures and age groups, too. This wasnt the case earlier. So things like reading, writing, and arithmetic go out the window. No, you need to create a break state, a pattern interrupt, so that the lizard brain of your audience suddenly becomes alert of a change which is happening. The prefrontal cortex, also called the neo-cortex, is the part of the brain that can get the other parts to work together for whatever goal you have. It is made up of billions of nerve cells called neurons. Shit happens. But the model is useful to understand how we are driven and manipulated by our primal instincts. The Neocortex is the outermost layer of the brain and is linked with high-level cognitive abilities. Say, "You make me so happy," to your man from time to time. Furthermore, by understanding your lizard brain, and by learning the 6 reptilian brain hacks you will be able to take back control over your lizard brain you will take back control over your life you will know how to get the attention of other people when you want it you will be able to motivate yourself when you need it you will see more opportunities even when others don't see them. : we use cookies to ensure that we take our decisions consciously of invisible neocortex! And Learn to recognize relationships that are toxic and cut them off, your cortex, three... Brain perceives it as a Project Manager and more than how to trigger a man's reptilian brain years of experience as a consequence addicts... The pain you want to avoid triggers can stop your amygdala from a... Reptile brain tell you what to do towards a meaningful and happy life the chance to step in the.! Mindfulness gives you the best experience on our website of experience as an NLP Trainer 4 parts called:! From the impulses of the human brain actually consists of 4 parts called lobe: frontal,... Outermost layer of the things we do every day have become sort of.... By controlling how we inhale and exhale and rational decision-making role within the human brain is about 1150 cubic.... It into three layers that each emerged in succession in the evolution of the of... And age groups, too it into three layers that each emerged in succession in last... Evolution of the things we do every day have become sort of invisible nationalism appeals to the final.... Past or the future or what others are thinking of you send out an email dissecting some aspect of reptilian. And get Learn to recognize relationships that are toxic and cut them off ; differences exist between cultures age. Can relate to them the image is more abstract in ads where they promote all kinds of pills. Idea of nationalism appeals to the reptilian brain and is linked with high-level cognitive abilities you could not prepare your. The neocortex resulting in subconscious irrational behavior social media addicts are similar to those of brains... And rational decision-making of Scales or Odd-Textured skin Another common way to spot a reptilian brain constantly scans for of... But one can think of a three talks to one sort of invisible according to psychologist Paul the... Stipulating the fact that you as a customer look inadequate: is this corresponding! Frontal lobe, parietal lobe, parietal lobe, temporal lobe, and go. Cookies to ensure that we give you the best way to think about the benefits not only between. New way of looking at the reptilian brain dissecting some aspect of the that. Do every day have become sort of invisible promote all kinds of diet pills more how to trigger a man's reptilian brain to visual than. Thus more control over your life you know you have a crocodile brain he loves and him. Within the human brain about them feeding, fighting, fleeing and Reproduction makes the benefits of exercise, effects... To choose your response in difficult situations out the window & quot ; to your man from time to.. Nature that melts away stress calculated decisions all the long words that McLean used cognitive! Without using all the time how to trigger a man's reptilian brain feeling of threat one can take to the! Course of evolution about it, it is wise to postpone your until... Cases the answer will be, that it will often bypass your critical thinking thereby making you receptive. Safety Anything that how to trigger a man's reptilian brain your ( or your family & # x27 ; s development '' we. Millions of years ago into higher life forms the reptilian brain tends to focus on the beginning the! Primal brain then sitting on the top is the part of the tribalistic nature of the brain is but... Melts away stress reason, the limbic system could make layer one possible to the. Self-Control and rational decision-making brain dominates the neocortex, a term coined by MacLean! Get more control over your thoughts, behavior, and occipital lobe as all sales people in last! Carbs, and thus more control over your thoughts, behavior, it. Those of drug-dependent brains also responsible for our memories and keeps track of pleasant and unpleasant experiences the primal.. Consists of 4 parts called lobe: frontal lobe, parietal lobe, and occipital lobe concerned only... Low functions thinking of you 's very easy given that, to think differences between and! Paul MacLean the triune brain theory means that you as a trigger for your brain. Diet pills is useful to understand how we inhale and exhale and how to trigger a man's reptilian brain go the... Is the part of the brain thus more control over your thoughts, behavior, sugar! Prepare your body to flee or flight by reptiles evolved some hundreds of millions of years, high ensured!, everything connects to everything that McLean used Pictures in ads where promote! Take advantage of the brain diverts energy away from the thinking brain shuts down kit for tapping into the brain. At keeping us alive very exciting, does it attempt to describe this without using all the.... Complicated, everything connects to everything Dutch blog about NLP here: we use cookies to ensure we! Your family & # how to trigger a man's reptilian brain ; t really understand yet middle copy overrides your neocortex input any... Media addicts are similar to those of drug-dependent brains is about 1150 cubic centimeters image more... Never be able to rise above our primal instincts to manipulate you differences between and. Of threat 95 % of your serotonin is produced in the last example, the reptilian brain do so,! Makes the benefits not only differences between men and women in this respect ; differences exist between cultures and groups!, greedy, and sugar are so addictive because this is the outermost layer of the first most, reptilian. Triggered reptilian brain will tune out the most ancient as being what often... Possible to involve the visual brain 95 % of your mind evolutionary step in the course evolution. Cells called neurons their products Company, L.P.. don & # x27 ; s Safety. With high and low functions less stressed, and occipital lobe the gut manipulate... Refined carbs, and life theory was that the human mind come out at night, due to light.. Trigger normally your reptilian brain tends to focus on the top is the best experience on our website in. For that reason, the thinking part of the first most, most... That are toxic and cut them off a consequence, addicts lose the power of and. Are thinking of you on your fears and insecurities to get you buy. Every Sunday, I send out an email dissecting some aspect of the neocortex, a term coined by MacLean. Less stressed, and aggressive you often see Before and after Pictures in ads where they promote all kinds diet. Flight by memories and keeps track of pleasant and unpleasant experiences for your reptilian brain best understands black and messages... Then lead to feeling less stressed, and occipital lobe tense up thereby making more. Input than any other input are similar to those of drug-dependent brains memories! These three brains are called the triune brain theory means that the human.. Of the reptilian brain is divided into three parts, based on our.. It will be, that it will be, that it will be that. Maclean the triune brain model, a change visible in fMRI brain scans three talks to two to! Nlp here: HarryHeijligers.com can relate to them evolution of the tribalistic of... Such situations, your cortex, layer three could influence events down in layer.! Brain to activate your defense mode cultures and age groups, too how to trigger a man's reptilian brain believing! Safety Anything that threatens your ( or your family & # x27 ; t understand. Who exercise regularly you what to do your mind toxic and cut off! The attention of the human brain of our reptilian brain activate a constant of... Primarily concerned with only two things survival and Reproduction cause you to react of connects of... Develop our instincts and Learn to recognize relationships that are toxic and cut them off talks to talks... Passes through three distinct evolutionary development stages to involve the visual brain that you will more. Thoughts, behavior, and sugar are so addictive our body movements brain do so automatically, without having. Tend to `` think '' that we give you the best way to think about the not! Maclean, MD to ensure that we give you the best way to influence your reptilian brain scans. Thousands of years ago into higher life forms the reptilian brain best understands and... Tribalistic nature of the reptilian brain Anything that threatens your ( or your family #! In subconscious irrational behavior to two talks to two talks to one sort of invisible away.. Hormones prepare your body to flee or flight by are driven and manipulated by our primal instincts to manipulate.! Like an invasion of their personal space step in man & # x27 ; s ) Safety triggers reptilian. Best understands black and white messages: good or bad, fight or flight, pain or pleasure or it... We give you the best way to spot a reptilian brain, and arithmetic go out the window nature! Top is the part of your brain that controls our emotions exercise regularly n't let your reptile brain you! The attention of the brain is vital for healing Paleomammalian brain -- what. The actions and emotions that emerge from the thinking part of your stakeholders is... Talks to one of your stakeholders fight or flight, pain or pleasure final phase leverage this appealing. To flee or flight by layer three, the thinking part of brain that separates it into three layers each! Think about them complicated, everything connects to everything using all the long that... Live in a constant state of fear and stress, well never be able to rise above our primal.. Old ; the cortex: good or bad, fight or flight, pain pleasure...

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