Where should we play? She oversees several functions for the league, including corporate strategy, data & analytics, consumer insights, and international strategy & operations. Im thrilled she is joining the Board.. Are there partnerships around the building? How do you do that with 94 teams and multiple leagues? Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. 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There are three to seven moments to a pack and if one is more rare, its worth more. JavaScript is required for full functionality of this site. We are in our 25th year of the WNBA, the longest-standing womens professional sports league. Sign up to receive the latest updates and news from Sports Business Journal Events. Amy Brooks: I would put it slightly differently. Amy Brooks: The whole league ecosystem starts with the fans in the building. All rights reserved. What will fans and players think? SAN FRANCISCOOctober 23, 2019 Today Square, Inc. (NYSE: SQ) announced that Amy Brooks, President, Team Marketing & Business Operations and Chief Innovation Officer at the National Basketball Association (NBA), has joined its Board of Directors. Are the tickets selling out? She oversees innovation initiatives across four leaguesthe NBA, the Womens National Basketball Association (WNBA), the NBA G League (minor league), and the esports NBA 2K Leagueand has used the difficulties of the pandemic as an opportunity to experiment. To believe that any of 2023's neo-contenders can become bonafide champs over the next few months is to believe that a once-in-a-quarter-century occurrence is about to transpire. Rakuten is now rumouredto be looking to extend that deal with last year's NBA finalists beyond its existing three-year agreement, pointing to the fact that its brand recognition among US. There are 11 older and 8 younger executives at Block Inc. She also holds a bachelors degree from Stanford University, where she was a member of the womens basketball team that won three conference championships and went to the NCAA Final Four. Kevin Durant, Kyrie Irving, Karl-Anthony Towns, Kawhi Leonard, Anthony Davis and Brandon Ingram will play outsized roles in how their respective teams close the season. Amy Brooks: No. She is an extraordinarily valuable resource to our teams and the league office, and she will be instrumental in our efforts to drive transformative business growth on a global basis.. In a normal arena, if a fan misbehaves, you kick them out, but what does misbehaving mean in this context? Previously, she was a product manager at Sun Microsystems, and began her career at software start-up Diba (later acquired by Sun Microsystems). How did you deal with probably the most challenging and valuable problem you ever had to solve, which is: everyone is forced to stay home. There are 15 executives at Block Inc getting paid more, with Amrita Ahuja having the highest compensation of $13,081,500. What does it mean for the NBA? All those different levers drive toward growing the number of fans in the building, the broadcast audience, and corporate partnerships. Brook Lopez signed a 4 year / $52,000,000 contract with the Milwaukee Bucks, including $52,000,000 guaranteed, and an annual average salary of $13,000,000. Perhaps the biggest indicator of the NBA's openness to change is Brooks herself. Golf's Greatest Holes: Golfing legend Paul McGinley takes television presenter Chris Hollins on a tour of the best golf courses in Ireland and Northern Ireland. Her job has two parts: advising teams on ways to innovate and then driving change at the league level. If the NFL has developed a reputation for stodgy traditionalism, the NBA has done the exact opposite, innovatingand yes, Tweeting, gramming and TikTokingits way to status as the fast-changing league of the future. What is the salary of Amy Brooks? A few are testing commemorative ticket NFTs: those tickets to a special game that we used to keep in our drawers could hold a lot of value. We also need more commercial partners. Prior to joining the NBA, Brooks worked for Bain & Company, a global management, consulting firm. Erik Roth: Innovation is often used as a lever for growth. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. Speaking as a woman in sports, lets be honest: there are not as many of us as there should be. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. In the last few months, this campaign has done more than $500 million in gross salesthe vast majority on the secondary market, so its similar to a ticketing marketplaceand generated more than a million customers, most of whom were not NBA customers before. She will continue to be responsible for growing NBA, WNBA and NBA G League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control. Data provided by HighPostHoops.com 2023 Cap Hit Rankings Follow Spotrac Golf Soccer Racing Tennis News WNBA Teams Cap Tracker Positional Spending Contracts Top Salaries Free Agents Draft Tracker Transactions WNBA Salary Rankings Bloomberg Daybreak Europe, anchored live from London, tracks breaking news in Europe and around the world. Brooks serves on the national board of directors for Positive Coaching Alliance, a nonprofit organization. Amy Brooks: Getting new things done is always challenging. This website is not directly or indirectly affiliated, associated, or connected in any way to Major League Baseball, the National Basketball Association, the National Football League or the National Hockey League. They did, and that created a blueprint for how we could work with governments, which we quickly shared with all our teams and before you knew it, the majority of our arenas were serving as polling places. As per December 2020, an assistant NBA coach can earn an average salary of $39,226 per year, making it a sum of $18.86 per hour. In her role as Chief Innovation Officer, she leads the NBAs Global Strategy & Innovation group that develops and executes new ideas and initiatives, collaborates with NBA senior leadership on setting global strategic priorities and delivers data insights to enable fan and business growth. Copyright 2016 NBA Media Ventures, LLC | NBA Media Ventures, LLC. Brooks serves on the national board of directors for Positive Coaching Alliance, a nonprofit organization. It took arguably too long to come up with a model, but it has worked. The Committed Innovator: A conversation with Amy Brooks of the NBA. Could you have conceived the Bubble without this huge challenge that forced you to think differently? Having a regional league that people aspire to play in is also a way to foster the development of the sport. Brooks received her M.B.A. from the Stanford Graduate School of Business. Amy Brooks President, Team Marketing & Business Operations and Chief Innovation Officer, NBA National Board of Directors Amy Brooks is the NBA's President of Team Marketing & Business Operations (TMBO) and the league's first-ever Chief Innovation Officer. In her newly-created role as Chief Innovation Officer, Brooks will drive innovative decision-making and growth across the NBAs business through the development and execution of new ideas and initiatives. Brooks's team is involved in everything from the schedule changes that reduced the amount of back-to-back games on consecutive days to teams' advanced mobile apps that power the in-arena experience. They were a massive disappointment, yes, but also so transcendent for brief moments. Amy Brooks: One is around corporate spending on womens sports. Fifty-five players in our leagues were either born in Africa or have at least one parent from Africa, so we see the confluence of those factors as a huge opportunity. NBA promotes Amy Brooks to chief innovation officer. HomeCourt is another one. This is an edited transcript of their discussion. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. The National Basketball Associations chief innovation officer explains how the league seized opportunities presented by the past years disruption to test new ideas. Profile. * earnings may include deduction of original cashed earned due to shortened season. It has been a source of pride for me to be part of this league because of our social impact. Amy Brooks: Again, its about influencing change. Then we asked ourselves, Well, whats next? We want our whole ecosystem to innovate, so we quickly created some roles that enabled our teams to test NFTs of their own. Amy Brooks: I wouldnt say this did not work but this is an example of a challenge. Amy Brooks: Its a matter of influencing that change. See Amy Brooks's compensation, career history, education, & memberships. Charlotte Jones Anderson, Executive Vice President & Chief Brand Officer, Dallas Cowboys, Amy Brooks, President, Team Marketing and Business Operations & Chief Innovation Officer, NBA, Burke Magnus, Executive Vice President, Programming and Scheduling, ESPN, Larry Scott, Commissioner, Pac-12 Conference, Jared Smith, President, Ticketmaster North America, Amy Trask, Football Analyst, CBS Sports and CBS Sports Network; Chairman, BIG3, Moderator: Abraham Madkour, Executive Editor, SportsBusiness Daily/Journal, Brooks received her M.B.A. from the Stanford Graduate School of Business. As the Independent Director of Block Inc, the total compensation of Amy Brooks at Block Inc is $166,618. We only had one broadcast location. League: NBA Title: SVP, team marketing and business operations Age: 39 Where born: Sacramento Education: Stanford University (B.A., political science and communication), Stanford Graduate School of Business (MBA) Career background: Marketing for a startup software company, Diba; product manager at Sun Microsystems; management consultant at Bain & Co.; joined the NBA in 2005 as a . The Sacramento native is one of the highest-ranking female executives in American sports and, according to the University of Central Florida's 2019 NBA Racial and Gender Report Card, NBA franchises have seven women serving in the role of either chief executive or team president, more than in all other U.S. pro leagues combined. Personal Shopper at Your Personal Style. All rights reserved. For my kids who are 10 and 12 years old, it gamifies dribbling. Prior to joining the NBA, Brooks worked for Bain & Company, a global management consulting firm. Why? 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