The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). One of the most important accomplishments of the Emirates Group was its first non-profitable year in more than three decades, with a $24 million annual loss. Don't use plagiarized sources. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. The strategy lays out steps toward optimising energy, smarter transport and recreational areas. Well occasionally send you promo and account related email. We also regularly clean our aircraft with a water-saving drywash procedure, which uses a small amount of cleaning agent applied with cloths. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel, the Emirates Group's Environmental Policy. what is the competitive advantage of emirates airlines? Employing technology in modern urbanization is the cornerstone of future sustainable urban development. Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. Why is Emirates Airline able to deliver solid growth and solid financial performance for years? Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. Is Emirates' business strategy sustainable? an academic expert within 3 minutes. Emirates promotes its sustainable operations through three core environmental initiatives: Reducing fuel emissions; . Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. Qatar Airways soon realised the lack of tourist for its primary hub, contrast to that of Emirates/Etihad, and have modified its business model to suite its transit customers. Have a competitive price advantage over the competitors.2. Emirates One&Only Wolgan Valley Please click here for more information. Students looking for free, top-notch essay and term paper samples on various topics. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. In order to promote a sustainable global business environment, the company ensures the bio-diversity of the trees and animals in Australia. The airline is also actively involved in the fight against illegal wildlife trafficking and exploitation, and is a member of the United for Wildlife Transport Taskforce, and is also a partner of ROUTES (Reducing Opportunities for Unlawful Transport of Endangered Species). The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. The study's purpose is to find an answer to a research question, specifically, what is the UAE foreign aid role and significance for the Soft Power Strategy implementation and the Sustainable Development Goals? Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. Dubais Tourism: Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. The strategy of alliance between two struggling airlines is yet to prove its success. Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. All Rights Reserved. Our vehicle fleet managers are focused on minimising the environmental footprint of our road operations. Due to the sustainable business practices carried out at the Emirates group, the company has achieved sustainability. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Copyright 2023 by Ictsd. Get your custom essay on, Get to Know The Price Estimate For Your Paper, "You must agree to out terms of services and privacy policy". What Is Emirates Strategy? Is Emirates strategy sustainable? This base was then used to determine whether to add capacity to existing routes or launch a new route. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. Though, Emirates was not able to change this face of its primary hub, the Government of Dubai invested a huge amount of money to change the global view of Dubai. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. It helped create a strong pull that attracted business and leisure tourists alike. Most of the Asian and Australian population traveling to Americas find it easier to travel via Singapore Airlines which has a lower travel time, such as Sydney to California; Others traveling from developing regions of china find it convenient to fly to European regions with Turkish airlines. For customers, it also served as the fastest way to connect to their destinations, where in other major carriers offered a zigzag path. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. The strategy followed enables the company to; 1. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Doha Airport, Qatar airlines primary hub has reported to have more than 90% of its arrivals customers to be in transit for their next flight. what are airlines doing to be more sustainable? Examples include continuous climbs and descents, and inflight rerouting on long-haul flights to take into account shifting winds. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. Its emissions were 11,106,670 tonnes of carbon. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. Since, we can see that Emirates strategy is not only. Give us your email address and well send this sample there. A geographic & psychographic segmentation strategy has worked for Emirates in order to create offers that are more relevant for target audiences. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. For Emirates, the flexibility in operations meant covering trips to the entire world and having customers reach their destinations at the mostpreferable time. Lower Cost Airlines: With increased number of lower cost airlines in the recent years, there is a huge trend of population, especially from the developing regions who prefer to travel at a lower cost than having a premium service. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. The main issue in the presented research is the United Arab Emirates' foreign aid commitment, the development of its brand, and its position in international relations. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. This has so far saved 95 million bottles from landfill. A clearly defined strategy is required from Emirates - namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. Getting more customers is the main goal. Branding and sponsorship 4. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Maurice Flanagan, Executive Vice Chairman and Tim Clark, President of the Emirates Airline. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Emirates introduces eco-friendly blankets made from recycled plastic bottles. The government also sees Emirates to be one of the strong pillars in their economy, which has paid a total of $2.3 Billion in dividend since the royal family bankrolled the venture 28 years ago. But with the aging fleets, Emirates will have to either face difficulty in pleasing its customers with an outdated technology or spend a fortune on new fleets to maintain customer experience. Typically for an airline this means having a modern and efficient fleet, and Emirates has this, with an average age of fleet in 2020-21 of 7.3 years. A loss of Dhs22 was recorded by Emirates Group last year for its first annual profit in over 30 years. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. Some of the products you enjoy during your flight are helping us to contribute to a greener future. Their combined initiatives are saving more than 2,850 MWh of electricity a year. . This has so far saved 95 million bottles from landfill. Dubais Open-Air: In order to tap these new markets and fill its network, however, Emirates needed regulatory approval to fly to new destinations. Etihad, which enjoys all the exclusive facilities like Emirates, such as the subsidised fuel, exemption from the Income Tax, Free-Air initiatives from the government has structured a similar business model for itself. Cutting down on unnecessary weight carried helps us to save fuel. Specifically, Emirates targets creating a longhaul hub in Dubai, one that links the world, such as through a cross-connectivity zone in Abu Dhabi. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. First, Emirate's business model focused on the major metrics that generate profits. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. Dubai hub. Is Emirates strategy sustainable? Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) through the International Civil Aviation Organization (ICAO). All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. Strong growth and world class infrastructure 2. operates 158 destinations in 85 countries, making it the worlds largest airline. Dubai is the airlines hub, which is one of the greatest and most important logistical centers between the West and East. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. We are one of the youngest fleets on the market, thanks in part to our focus on the advancement of eco*efficient technology. This allowed Emirates to take maximum advantage of its connectivity. Course Hero is not sponsored or endorsed by any college or university. what is behind their success given an industry where profitable firms are scarce? The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. Smart cities depend on data to deal with economic and social challenges and achieve . A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. The airline has experienced the largest growth in the Asian airlines market. Well-maintained aircraft contribute to efficient flight operations too. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. And our engine washing procedures keep internal engine components clean, maintaining fuelefficient performance and prolonging the useful life of the engine. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. Qatar airlines has also joined the One-World air alliance15, providing customers with a greater value in the any of the seating class and helping them earn frequent flyer points. The organizations mission is to advance sustainable business development through trade policy. Its freight arm, Emirates SkyCargo, has adopted a zero tolerance policy on illegal wildlife trade which includes big cats, elephants, rhinos and pangolins, among other types of wildlife, and has implemented a complete ban on hunting trophies. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Their efforts have seen them receive several awards for sustainable transport in Dubai. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. Answer:Yes, the Emirate's strategy is sustainable. Fall in oil prices a business paradox. what are the strengths of emirates airlines? In 2021-01, the state intends to receive $1 billion in revenues. The environmental benefits of operating a modern wide-body fleet include both reduced noise and lower engine emissions. Emirates integrates its business strategy to include two main metrics. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Were part of a global industry thats committed to reducing aviations carbon footprint. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit. Even retired aircraft fittings can be reused. All of these measures help to save fuel and emissions, as well as to cut down on noise. If case of the former option, Emirates determined whether to add new service to an existing route or to swap out a services existing plane with a larger and newer craft. why is sustainability important to airline industry? Dubais contribution in the success of Emirates Airlines is as mentioned below: . The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Why? Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. During the last decade, travel and tourism has assisted the Emirates Airlines in spreading its wings into every aspect of travel, tourism and business and has made it the fastest growing corporation in its field. From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. 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International benchmarks illustrate that even todays aviation system does not fulfil current demand. Emirates Airline has been largely successful due to its competitive pricing strategies that it uses successfully against its competitors. In 2000, however, the carrier briefly considered joining . The company has maintained a world class flight operation as well as introduced cheaper long haul flights that are highly profitable. Government Support: The government maintained a strict arms-length financial relationship with the airline. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Saving fuel inflight begins with planning on the ground. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. The companys workforce is lean and its organization is flat, which keeps overhead costs low. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Air Traffic: In the past decade Emirates has gained advantage with its lower air traffic levels, helping it to have its customers arrive the hub on time to connect to their respective flights. Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. The government maintained a strict arms-length financial relationship with the airline against its competitors intelligent... 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