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Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. U1no0TT>f"p;zRs?SiV
8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Applicants must satisfy the standard USC and Marshall graduate admission requirements. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. * As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Exploration of alternative branding strategies and marketing tools for brand development. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to .
View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. (Curricular Practical Training.) USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. For previous semesters, check the Schedule of Classes archive. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. 0
:tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. <>>>
- Strong desire to learn and think critically and innovatively. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. )b"4F\> =b'/a(h{S~| B)t A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. When attempting to . 1 0 obj
With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Let us know by taking a short survey. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. endobj
{[P hbbd```b``^"k@$ A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. %%EOF
Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Prerequisite: MKT 445. <>
Prerequisite: BUAD 307 or MKT 385x. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Ready to register for classes? Work with R&D organization to design a new product or technology. %
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VHe0V;WVi X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. endobj
If approved, the replacement will be documented in the offer of admission. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Duplicates credit in the former DSO 566. Additionally, you can connect with the president of the SAC on LINKEDIN. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . %%EOF
International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. You may EMAIL the SAC. 153 0 obj
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Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j For additional information, visit marshall.usc.edu/MSMkt. %
The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. %PDF-1.5
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Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. stream
BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Provides experience in a student managed product team. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Examination of strategic decision making in marketing channels. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. $ j$@bL "$$&~D-@7dJ$201210R#@ 7
hbbd``b` Graduate Certificate in the Business of Entertainment. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq
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This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. - Personal commitment throughout the program. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. - Passion for marketing and desire to exceed and excel. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Issues about why new products fail and how brand images are managed in the marketplace are discussed. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. ,xT@ Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Research leading to the master's degree. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Independent research beyond normal course offerings. 2 0 obj
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