The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. These cookies will be stored in your browser only with your consent. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Oppo 4. Sun, L. (1970, January 1). . It is mandatory to procure user consent prior to running these cookies on your website. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). The Railroads theme has 43 constituents at this time. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Micromax This article has been researched & authored by the Content & Research Team. Offers sharpest and best display among its competitor phones, 5. Cost basis and return based on previous market day close. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. The threats for any business can be factors which can negatively impact its business. Brand value estimated at USD 100 billion [1] Weaknesses 1. You also have the option to opt-out of these cookies. The content on MBA Skool has been created for educational & academic purpose only. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. (2015, April 13). It is often called as the Apple of China. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. 4. Perception of the brand is still not at par with samsung, lg etc. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. The Motley Fool has a disclosure policy. Xiaomi uses mono-segment and imitative types of positioning. Whirlpool 10. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Learn More. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Upgrade to remove this ad. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Price has been a great strength for xiaomi models. The opportunities for any brand can include areas of improvement to increase its business. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. About Xiaomi. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Upgrade to remove this ad. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. Samsung held a 18% market share, with Apple making up the top three with 14%. Plot and analyze your portfolio and positions against risk-return landscape of the market. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ To do so, you would: Step 1: Use Google to compile a list of your competitors. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Following are the opportunities in Xiaomi SWOT Analysis: 1. Xiaomi Triathlon: Hardware+New Retail+Internet. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Competitors. According to a survey, Xiaomi sold 119 million smartphones in 2018. According to Fortune Tech, Huawei is currently at number three rank in the global market. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. Xiaomi. There are several brands in the market which are competing for the same set of customers. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. There are several brands in the market which are competing for the same set of customers. From start-ups to market leaders, uncover what they do andhow they do it. . Macroaxis can help you discover thousands of investment opportunities in different asset classes. Invest better with The Motley Fool. The primary goals of a competitor analysis . Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. This article has been researched & authored by the Content & Research Team. Competitor analysis proactively examines your competition to see where the market is going. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Indian market is a cash bleeding battleground for brands. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. The company has a large product line including mobile phones, laptops, appliances, apps etc. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. 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